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Search Engine Optimisation Basics - A Guide

Search Engine Optimisation Basics - How To

Understanding What SEO Is And Making The Most Of It

Search Engine Optimisation (SEO) is the holistic approach to improving your websites ranking within search engines using well positioned, targeted keyphrases and the use of HTML/HTML5. Or to put it in very simple terms SEO is the window dressing for your online business/shop front. 


It helps attract visitors and search engines like Google to come into your website. SEO can be broken down into six main activities. This brief guide will help you understand what is involved in SEO.

  • Keyphrase Research Keywords/phrases are the things that people look for (type in) when they search on the net. To research keywords/phrases you can use the Google Adwords keyword research tool (free with a Google account) or another similar tool such as the SEO Moz keyword tool which is paid for by subscription. Keywords should relate to your commercial objectives. An example of a keyword phrase for our company, Bongo IT is “IT Support Oxford”. This is a highly competitive keyphrase though as there are many IT companies competing for this space. An easier keyphrase for us to rank well for in the search engines is “PCI DSS experts Oxford”. This is a much more specialised industry and therefore the competition is lower. The above mentioned tools will give you an indication of what is competitive and how many people (traffic) are searching for a given keyphrase. Using the Google search to judge and know your competition is also a very good idea. If you are planning on advertising; using SpyFU to check what your competitors are spending on online advertising may also be an option you want to take up before spending any of your own money.undefined

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  • On-site SEO This relates to the architecture and content of your websie. In the SEO world meta tags (identifiers) are used to tell the search engines what content is important and therefore what the website is about. When people are searching for something your site is about you want to come up in the Search Engine Results Pages (SERP’s) so make sure this information (keyphrases) is researched well. Meta tags are created from HTML/HTML5 code which is a programming language. The Meta tags themselves will identify text which is important to your website and business. For instance at Bongo IT we want to show up in search results for “IT Support Oxford” so we need to have a page title tag (

    ) which also includes these words. Have you ever heard the phrase "content is king"? In SEO this relates to your written content. The better the content (and its layout) and the more informative and original it is the more the search engines like Google like it. New or updated content will also be of greater interest to the search engines that content which hasnt changed for months. This is part of the reason why blogs are so popular.

  • Off-site SEO Creating relevant backlinks to your site is important. An example of this would be posting a comment on a forum which relates to your business activities. The comment is not only informative but also has your website address for people to follow if they want more information. this will help increase traffic back to your website and can help increase your position in search engine rankings over time. There are many ways to create backlinks, directory sites for local businesses, social networks, reciprocal links, blogs, comments and squeeze pages on alternative domains to name the most common. Anchor tags can also be used to maximise your SEO potential. Put simply they are keyphrases which have the dual purpose of also being a hyperlink. An anchor tag example for our company would be "Web Design In Oxford" and would link to our web design information pages.
  • Search Engine Indexing If you do nothing at all your website will eventually get picked up by Google and their “spider” programs will crawl it, and log its content. A better way of getting found more quickly by the search engines is to manually submit your content to them. If you are not a Google or Bing Webmaster then you can still “submit website URL” to either search engine, and many more besides. Websites should all have a page or file which is a dedicated site map, usually in the form of an Xml file. If you don’t know how to generate this there are many web based programs which can help, or you can just contact us.
  • Adwords/Advertising Paid for advertising can greatly increase traffic to your website. Due to the targeted nature of the advertising you can reach clients in specific locations with your message when they search for the chosen keywords/phrases in your campaign..
  • Analytics To find out if your SEO is having any effect you will need to monitor the traffic to your site. There are a plethora of ways to do this but most commonly Google Analytics is used. We use PIWIK to monitor traffic to our website as it allows us to look at all our historical data for comparrison. Websites like Ahrefs can provide free insight into the backlinks to your site as well.

A Few Key Terms Explained:

The Meta description tag - this tag does not provide any SEO value however; it is important that this description accurately describes the content of your selected site page in a manner which makes clients want to click through to the page. 

HTML5 - As of yet there are no clear guidelines on how much the use of HTML5 will improve your search rankings.

Panda Algorithm - this looks at the "quality" of content on your website. Does not eat bamboo.

Penguin Algorithm - this checks to see who is linking to you, what content is being linked and its relevance to your website. If you have lots of links from "spammy" websites it will affect your ranking in the search results and the Page Rank (PR) of your page. Having good contextual links to your website is the best way to go.

Hummingbird Algorithm - semantically connects people, places and things through the Google knowledge base to provide "better" search results.

Top Tips

Use Long Tail Keywords (in Meta tags) - these are long phrases containing many of the keywords you want to use about a particular subject. e.g. "SEO basics for beginners, a guide to SEO and Semantic Searches" could be a good title for this article. 

Semantic Searches - this seeks to improve the accuracy of search results using the contextual meaning of words and how they link together. Use of synonyms for some keywords can help improve your SEO and give you a wider spread of potential words to be found by. 

If You Can A/B Test - If you have several domains available do experiments to see what works best. Change one thing at a time and be patient to see the results.

Thats all folkes!

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Bongo IT Join With Partner In Business - Free Business Support and Advice In Oxfordshire

FREE Business Support and DevelopmentTo Help Support New And Growing Business In OxfordshireBongo IT are proud to announce they have joined Partner? and can offer FREE support to SME businesses, in Oxfordshire“We are delighted to be joining PARTNER? the new business support group that provide servicesto small and medium (SME) sized businesses in Oxfordshire”, commented Justin Smith Director of BONGOIT Ltd (www.bongoit.co.uk).Justin added that “the range of IT support services, web site design and development, and the Microsoft products provided by BONGOIT, complement the services already available through PARTNER?, in support of start-ups and growing SME businesses, in Oxfordshire”.


  PARTNER? provide small and medium sized businesses with a range of products and services  that can help their client’s business find funding, handle employee issues, reduce costs, improve efficiencies, grow sales, and more. The PARTNER? team have extensive experience in business  including, business start-ups, internet trading, franchising, exit planning, acquisitions, and more. A unique aspect of the services PARTNER? provide is the ongoing FREE support and advice,  subject to agreement. Having an experienced Partner? available to provide advice and support  can and will save a business thousands of pounds. To find out more e mail This email address is being protected from spambots. You need JavaScript enabled to view it. or check out the website http://partner-in-business.co.uk ABOUT PARTNER? (editors note) Partner-in-Business LLP, trading as PARTNER?, is a group of experienced business managers  and professionals who provide a wide range of services to small and medium sized businesses. Based in Oxfordshire, a unique aspect of the services PARTNER? provide is the ongoing FREE  support and advice, subject to agreement. PARTNER? in Oxfordshire will comprise of up to 30  business partners working together to support local SME’s in this region.  For further information visit www.partner-in-business.co.uk E Mail: This email address is being protected from spambots. You need JavaScript enabled to view it. Contact telephone: 01280 706683 Mobile: 07798 653 139 Partner in Business LLP Registered in England OC385856. Halstede House, Hinton in the Hedges, Northants. NN13 5NF

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Reading The Web And The Magic F - By Rosie M Rogers

How you read the web - and 5 ways to improve your copywriting

I’ve got some bad news for you. Of all the brilliant, titillating and engaging online content that you are writing for your website, only 28% of those words are read by your audience. Web users don’t gorge over every word when they read the web, they scan for the information that they need. To optimize your copy, you need to understand how people read the web.

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How Do You Get A Blog?

How can I get a blog?....

....is a regularly asked question. Around 124,000,000 searches are done every month on Google to try and find out this information which struck me as an awful lot of searches for which there should be a really good answer. Thing is there are so many pieces of blog software out there now its difficult to know which one to pick if you are just starting out. Heres a few of the sites which you might want to use starting with the most popular...

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Tips On Optimising Your Facebook Business Page

This is a quick post on how to optimise your Facebook (FB) account for your business

I'm going to assume you have a Facebook account set up and that you have gone to Facebook Pages and created a page for your business or organisation. If not then that's where to start. Some quick information on Facebook that should interest you.

  • There are 300m photos posted every day
  • Circa 2.2 billion interactions a day
  • 1000 real fans can equal 185% increase in traffic to your website
  • 92% of professionals have had a customer from Facebook

 

Useful Tips On Optimising Your Facebook Profile... Finally! 

 

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How To Set Up And Optimise A Twitter Account For Business

How To Optimise A Twitter Account For Business

Hello there, hope you are all enjoying the weather around Oxford at the moment. We have had a couple of inches of snow and it’s still going!

So … Twitter. Why use it? 

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How To Set Up And Optimise A Pinterest Account For Business

How To Set Up Pinterest For My Business

Hi All, recently I have been asked by a few clients to help them with their current Pinterest accounts or to set up a new account for them. Why do they want to do this you may ask? It’s because they want to engage with their audience in a visual medium, drive more traffic to their site and/or make more sales. Pinterest is one of the fastest growing sites in history. To get an idea of who is using Pinterest and how it’s being used I’ll give you some stats:

  • Pinterest shoppers, yes it’s the ultimate in window shopping if you’re just browsing but Pinterest shoppers actually spend more money, more often, and on more items than any of the other top 5 social media sites. (Source: comScore).
  • Pinterest pins which include prices receive circa 36% more likes than those which do not. (Source: Shopify).
  • The number of daily Pinterest users has increased by more than 145% since January 2012. Pinterest users are 79% female which is extraordinary! (Source: Shopify).
  • Pinterest leads in both awareness and visitation among social image sharing sites, with 36% of online consumers aware and 19% visiting. (Source: BizRate Insights).
  • Pinterest generates over four times as much revenue per click as Twitter and 27% more revenue per click than Facebook. (Source: Converto).
  • Of online consumers in the US 47% of have made a purchase based on recommendations from Pinterest. (Source: BlogHer).
  • Pinterest generates traffic like you wouldn’t believe, more than YouTube, Google+ and LinkedIn  combined. (Source: Shareaholic).


OK so ask yourself this. Do the stats above appeal to me? Do I have (or could I have) a lot of great photos or graphics that relate to my business or products? Do I want to easily improve my web visibility? If the answer to one or all of these questions is YES then a Pinterest account is almost certainly for you. It really won’t take long to setup we promise but if you need our help just holla.


Ok so I want an account. How do I set it up for my business?


Follow this step by step guide!

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Anyone Can Check Their Own SEO Hotspots

But do you check?

Well I don't know about you but I'm always interested to see what trusty old Google (yes we probably can say that about Google now. It's pretty old and clearly here to stay!) has to say about our company. So I often (at least once a week) ask myself these questions:

Is the information I find about us today still relevant?

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Facebook's Promote Feature

Ok so this is my first social media post on our new site. This post assumes that you have a company page set up on Facebook, if not and you need help just let us know. By the way we are in the process of designing a much better looking site so expect to see updates over the coming months, I digress!

So where is the promote feature on Facebook (FB)?

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